Scent Benefits
Boosts Sales
- A pleasing scent can cause shoppers to spend more time in a store, increasing sales opportunities. Scientific studies have shown that an appropriate scent can increase sales from 20 to over 90 percent.
Impress your customers
- People perceive scented areas as more luxurious and items found in those areas more valuable. Studies show they will even pay a premium of 10% more money in a scented environment.
Differentiates you from your competitors
- In addition to adding character to themed environments and supporting themed promotions, scent can forge unique, positive associations with a product, service or place of business.
Enhances your brand – and ensures that you are remembered
- Create a direct association of a signature scent with your brand to elevate your brand, make it distinct from competitors and unforgettable.
Increases staff productivity and well-being
- The response to scent is so strong that it can alter moods, alleviate symptoms—even increase productivity and improve the concentration, motivation and creativity of your personnel.
Triggers positive emotional memories among your customers
- Why is scent so powerful? Because our sense of smell is directly tied to the emotion-processing area of the brain. In fact, 75% of emotions are generated by smell.
Achieves high impact product promotion at the Point of Purchase(PoP)
- Scents can signal the presence of a product and increase the attention or interest level of the consumer for the particular product. Scents can also lead to a better appraisal of the product by the consumer and increase the time that a consumer gives to a particular product.
Creates an unforgettable event infused with themed scent
- Scents can be used to enhance any private or corporate event – both indoors and outdoors. In fact, any themed event can be accompanied by a matching scent.
Type Of Businesses That Use Scents
Banks and Financial Institutions
- A number of the world’s leading banks have created scent logos to capture their own unique scent signature. Scent can create an atmosphere of friendliness, trust, efficiency and integrity.
Car Dealerships
- Scent marketing can enhance the aroma of a luxury car dealership with the scents of maple, birch and cowhide leather, which translate into feelings of quality, richness and trust, all conducive to buying luxury cars.
Casinos and Gaming Venues
- A trial undertaken in a USA casino showed that gambling revenue increased by 48% with the introduction of a pleasant aroma into the test area.
Clubs, Lounges, and Bars
- ‘Sensuality’ and ‘Happy hour’ special scent blends can transform your bar or club from ordinary to the talk of town.
Doctor’s Offices, Clinics and Hospitals
- Diffusing calming and soothing scents such as Fresh Citrus, Lavender and Eucalyptus can make any waiting room experience less traumatic and stressful, for patients and staff alike.
Health and Fitness Centers
- Lemon, Grapefruit, Green Tea and Sandalwood invigorate those who inhale it and can reduce the unpleasant smell of sweat and body odor. Peppermint and Rosemary have been shown to increase athletic performance for super charged workouts.
Offices
- A pleasant scent can increase the well-being of your employees as well as their alertness while at work. It can also help to reduce sickness, stress and fatigue and increase productivity.
Real Estate
- Houses that smell better sell better. Diffusing ‘homey’ scents such as apple pie, freshly baked bread and fresh flowers can help prospective buyers envision themselves as owners.
Retail
- Scents increase the time that consumers spend in an environment, so that they look at more products, interact more with your sales staff and ultimately spend more money.
Supermarkets, Restaurants and Cafes
- Diffusing the scent of freshly baked bread in a supermarket environment will almost immediately increase the impulse buying of shoppers. Restaurants can diffuse the scent of the main type of food they sell, like pizza for a pizzeria. This not only draws people into the restaurant who are passing by but also enhances customers’ enjoyment of their food.
